When it comes to the topic of keyword mapping, what exactly is it?
In the keyword mapping process, keywords are assigned to the relevant pages, and the site’s structure is laid up following keyword research.
Because of this, creating a keyword map can help you organize your content and internal links, improve on-page optimization, and track how your pages are performing.
Keyword mapping provides what?
There are various SEO advantages to keyword mapping:
- It aids in the development of a logical and logical website structure.
- Enhances the internal linking of pages and the language used as anchors on those pages
- Provides a framework for your website’s content strategy
- Aids in the monitoring of the functioning of the website
- Let’s go further into each of these.
a) The site’s structure is a) easy to understand
A keyword map to organize your website’s content may be a huge benefit.
Site structure is one of the most significant elements in optimizing sites. The search engine must determine which pages are most important to you and which are relevant subtopics for the powerful category/pillar pages.
• b) Enhances the quality of internal links
It is possible to use keyword mapping to determine which sites should be logically connected based on how they are thematically related.
As a result, you can employ keyword-rich anchor texts on your website depending on the supplied keywords in your map.
A keyword map is an excellent place to start planning the content for your website and specific pages.
An overview of your site structure will help you rapidly determine what sort of material you should be working on and prevent the generation of duplicate content.
The ability to track, manage, and report on data more easily
Using a keyword map, you can keep track of all the crucial search phrases for which you want your pages to appear in search results.
It’s much easier to keep track of your content’s performance if you use keywords that have been well studied and allocated to the relevant sections of your website.
What is the process for performing keyword mapping?
- The procedure of making a keyword map is relatively simple:
- Research and analyze keywords first.
- Categorize your niche’s keywords into subtopics.
- Give each group of keywords a place on a particular page of your keyword map.
- Individual URLs should be prepared and optimized.
- Keep an eye on your keyword map and update it frequently.
To begin, conduct keyword research.
Keyword research is the initial stage in the process of mapping keywords.
To start the process of creating a keyword map, you must first identify your primary seed term.
If you currently have an Alive Techno or have a good understanding of your field, you may already know what your seed keyword should be.
However, if you don’t know where to look, there are several options, such as:
Write down a few brief keywords that would represent your website and be the most relevant to your niche to develop a keyword strategy.
Let’s say we want to develop a parenting website focusing on young children’s fun activities.
A service like KWFinder is an excellent resource for finding more similar keywords and ideas you may use for keyword mapping after you have seeded keywords.
When you use KWFinder, you have to type in your seed term, and the tool will come up with hundreds or thousands of related recommendations.
When we type in “activities for toddlers” as our seed keyword, KWFinder will display a list of similar keywords that are equally relevant.
If you want to learn more about what people are searching for, the “Autocomplete” and “Questions” tabs might help you.
Once you have a list of keywords, you can use the filter to remove the ones with a low amount of searches (otherwise, you would end up with thousands of search terms that would be impossible to sort out correctly).
Now is the time to conduct more keyword research and compile a broad list of keywords.
You must first discover the goal behind each keyword on your list and utilize only applicable ones.
1. The keyword search intent may be classified into four fundamental categories:
- Navigational aim – the user seeks a specific website
- Informational purpose — the user desires information.
- Transactional pursuit — the user desires to make a purchase.
- Commercial purpose – the user wishes to investigate a product or service before making a purchase.
Depending on your market and marketing plan, you may emphasize terms with specific user intent.
In KWFinder, you can click on any produced keyword and the “Study SERP” button. This will take you to the SERPChecker tool, where you can rapidly analyze the site ranking for the search term and determine the purpose behind the query.
You may also get a snapshot of the SERP to determine the kind of sites shown for the search phrase.
Whenever you locate a keyword that fits your needs, you can easily mark the search phrase, click the “Add to list” button underneath the keyword recommendations, and compile a list of your best keywords.
Now is the moment to organize your keywords based on their topical importance.
2. Classify the keywords
You may group keywords on your list based on their topical connection to one another; this will make it simpler to broadly outline the layout of your website in the keyword map.
If you are familiar with your niche, you likely have a broad notion of how to break keywords into subject clusters/categories.
There are several methods to break search phrases derived from your seed keyword – the primary topic – into various subtopics (it will always be different for every website and its niche).
Before establishing a keyword map, you may create as many keyword lists as you like in KWFinder and utilize them as the primary categories for your website.
When you begin evaluating the subjects that lie behind the keywords on your list, you may identify the keywords that reflect one general category (or one primary topic) and assign them to a new, more specialized list to help you orient yourself.
3. Establish a keyword map
There are numerous ways to make a keyword map. Still, the most typical is to utilize a spreadsheet, such as Google Sheets or Microsoft Excel, to generate a decent visual structure of your website with keywords and their search volumes, keyword difficulty, and other relevant data.
If you have prepared your keyword categories in KWFinder, you can download them to your computer by clicking the “Export list” option next to the keyword category.
Once all lists have been downloaded, import them into Google Drive and open them in Google Sheets.
Each group of pages inside a category may be considered a subject cluster comprised of several subtopics that your website must cover to be an authority in your area.
After creating the main page, its categories, and its subcategories, you should have a website with a logical structure and defined pathways to subtopics.
For simplicity’s sake, here’s a sample of the keyword map for our parental website, which includes categories and individual pages that should address specialized specialist topics:
After mapping out the website’s structure, you should have a clear picture of all themes and subtopics you need to cover, as well as sets of keywords for each page you want to rank for, along with information on their relevance and difficulty.
Verify the subjects underlying the keywords again.
Each set of keywords for a particular page should be duplicates of one another in terms of the topic (e.g., keyword variations, plurals, synonyms of each other, etc.).
Sometimes it is difficult to tell whether two or more keywords are referring to the same precise subject.
Let’s look at the keywords “science activities for toddlers” and “science experiments for toddlers”; while the searches’ keyword strings change and they contain different terms (“activities” vs. “science”), the subject matter is the same.
A glance at KWFinder reveals that each of them presents the identical set of search results for their SERPs, but in a different arrangement:
Based on their search volumes and keyword difficulty, you should choose which of these two questions should be your major, focus keyword for the web page in this instance and which one should be the supporting, secondary keyword.
Let’s look at another example. This time, the inquiries are “home activities for toddlers” and “interior activities for toddlers.” Some may seem that these two phrases refer to the same thing.
However, if we look at the search engine results pages (SERPs) for both queries in KWFinder, they display a mixture of the same and distinct search results:
We can see from the sample above that busytoddler.com ranks for both queries, despite having different postings.
However, the identical pages for the domain handsonaswegrow.com rank for both keywords.
Because of this, you should always manually check what kind of content is behind each search query and then carefully consider whether you should try to rank for two questions with the same webpage or create a different website (and content) for each keyword. This scenario demonstrates that even if two keywords appear to be topically identical, it is not always the case.
If you’re unsure about a particular collection of keywords (or the topics they relate to), you may quickly check KWFinder:
Make a short list of keywords you are unsure of; you don’t have to import the keywords into KWFinder if there are only a few search queries.
Verify the pages that are ranked for each ambiguous term.
If two or more keywords return the same search results, they should all be on the same page, with one query serving as the main keyword and the other as a supplementary keyword.
4. Prepare potential URLs
The next step is ensuring that your pages in the keyword map have absolute URLs like Social Graphic.
Every URL should have one main focus keyword from the list of keywords you’ve put together for each page in the keyword map.
Depending on your SEO strategy, you can either use keywords that get less traffic (and are easier to rank for), or you can try to rank for queries that get a lot of traffic but are hard to rank for:
You can use the information from your keyword map in several ways:
When making new content, the URLs you’ve set up in the keyword map will tell you what you should work on next.
When optimizing pages, you can use the main keyword and all the keywords that help it in your keyword map (e.g., title tags, headings, body text, image alt texts, etc.)
Optimizing anchor texts: The keywords in your keyword map can be used as anchor texts for every link on your website. The main benefit is knowing which anchors to use for each page you link.
5. Keep the map up-to-date.
Creating a keyword map and optimizing pages based on their layout is not the last step. You must keep your keyword map up-to-date and track how well it works over time.
Over time, keywords and how they are used may change, and so should your keyword map.
So, it’s essential to go back to your keyword map every so often, do more keyword research, look for new search terms, and keep an eye on the competition.
You can also use many tools to keep track of how your pages rank for the keywords on your map.
With just a few clicks, you can add your prepared keywords from your KWFindr lists to SERPWacher and see how your pages’ rankings change over time.
You can also make separate lists for each category or page to get a more detailed look at each group of keywords you are trying to rank for.