Top 5 SEO Trends to Pay Attention to in 2023                                       

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1. Content Creation in Different Formats

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Search engine algorithms like Google’s are advancing to reflect this experience for users.

2. Responsible Use of AI & Machine Learning

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Writers have had the opportunity to utilize artificial intelligence to support content writing.

3. Increased Focus on Human Experience 

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This focus will expand to include additional metrics for measuring user experiences.

4. Prioritization of Long-Tail Keywords

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The study found that only 25% of desktop searches and 17% of mobile searches truly resulted in zero click

5. Content Quality Over Quantity

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search engine algorithms have become more sophisticated at understanding keyword search intent, which will change the game. 

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