There are two ways to find duplicate content. First, it is known to be content repeated from one site to another or with large sections of information that say the same thing on several pages of the same site. No matter how you do it, putting duplicate content on your website can hurt your Google ranking, even if you don’t mean to.
As the internet grows, search engines must decide how to rank information to give people looking for answers the most relevant results. Content is quickly published, read, and put into categories for future searches, which is impressive, but it’s not perfect.
Google spends crawling : Crawl Budget
The amount of time and money Google spends crawling a site is called its “crawl budget.” It’s important to know that Google doesn’t index everything on your website, even if they read it. AI bots decide which pages to add to the index. Google says, “After being crawled, each page must be evaluated, consolidated, and evaluated to see if it will be indexed.”
There are a lot of things that affect whether or not URLs of websites are indexed and show up in SERPs. Different link metrics also affect your overall search visibility, your search engine rankings and impressions for the organic keywords you earn.
SEO best practices will help Alive Techno rank higher in search results, while Black Hat SEO, or destructive methods, will hurt your chances of ranking high in search results, if they happen at all. This brings us back to content that is already out there.
Is there a penalty for having duplicate content?
Google says they don’t punish websites for having duplicate content, but they also have a disclaimer that says the opposite. If your duplicate content wasn’t caused by spamming or manipulating search results, you shouldn’t be punished for having it. If it is, you can look it up on Google. “If Google thinks duplicate content is being shown on a site to manipulate our rankings and trick our users, we’ll also change how the site is indexed and ranked. Because of this, the site’s ranking might go down, or it might be taken off the Google index entirely, which won’t show up in search results.”
Duplicate Content SEO Issues You Want to Avoid
Search engines want to give users the best experience possible, showing unique content instead of multiple pages with the same information. Let’s look closely at duplicate content and how it hurts SEO.
Duplicate Content Influences Link Value
Link equity refers to how particular links transmit authority and value from one website to another.
The quantity of external connections your page receives is significant. According to Alive Techno, the top Google result has 3.8 times more Alive Techno than the second through tenth places. External websites may link to a duplicate version of your chosen URL instead of your preferred URL if your website has identical material. The same content is detrimental to your link-building activities since it decreases the likelihood that any unique link will gain external links.
Duplicate content wastes the crawling budget.
If several web pages have duplicate content and you only want one to be indexed, crawlers will crawl all identical versions, depriving them of time to scan more significant pages.
Both internal and external duplicate material exist.
Internal duplicate content arises when a single website generates identical material via different URLs on the same domain. External duplicates occur when the same page is duplicated on two or more separate websites. External and internal duplicate pages may be identical or nearly the same.
As previously stated, Google does not index every page on your website. However, under the Index Report portion of Search Console’s Coverage section, you can view which bits of material are not indexed.
Among the reasons Google eliminates material from listing pages:
- Pages featuring redirects
- Web pages without index tags
- Duplicate pages without specified canonical tags
- Indexed pages that were not included in the site map.
Duplicate content is one of the primary reasons why material is not indexed. It is a waste of time and money to concentrate on SEO content production if your pages don’t appear in a natural search; hence your web pages must be index able.
Common Causes of Duplicate Material There are several unintended causes for duplicate content on your website, including:
- Faceted/filtered navigation
- Monitoring Parameters
- Session IDs
- HTTPS against HTTP
- URLs case-sensitive
- Using trailing slashes versus not using them
- Web addresses that may be printed
- Mobile-friendly URLs
- URLs with AMP
- Category and tag pages
- Attachment image URLs
- Localization of Paged Remarks
- Internet search engine result pages
- Staging environment
How Much is Content Duplication OK?
Even though it’s probably not on purpose, website owners make duplicate content. Moz says that some experts think that as much as 29% of the content on the web is duplicated. Some duplicate content is acceptable, but when blog posts repeat the same information more than once, it could hurt your keyword rankings.
What is the Cannibalization of Keywords?
When you have multiple blog posts on your site that can affect all rank for the exact search term in Google, this is called “keyword cannibalism.” Cannibalization is a common duplicate content SEO problem that happens when blocks of content are repeated in the post or when you’ve already optimized another article for the same keyword.
Optimizing posts and articles for the exact keywords will compete to be seen by search engines. Most of the time, Google will only show one or two results from the same site for any search query. But if you have a place people trust, you might get three.
When you cannibalize content, your URLs compete for first-page positions in search results. This could be the difference between having one link in the fifth or sixth spot and having two links in the twenty-first and twenty-second spots. Which do you like better?
You can avoid keyword cannibalization by using a duplicate content checker and ensuring that each type of content you publish follows SEO best practices for high-quality content. Using a search strategy based on topics and grouping your blog posts by topics is a great way to keep your content from duplicating.
Do you need help updating content or getting rid of duplicates?
Getting rid of duplicate content is part of a content strategy focused on SEO. One way to fix SEO problems with the same content is to update blog posts similar to each other and optimize them for different keywords. Check out our Guide to Updating Old Blog Posts to find out how to update content that has already been used.
If you need more help, the content team at SMA Marketing has a whole plan for finding duplicate content that they can share with you. When we update, optimize, or remove content, we look at each URL on its own and take a whole-site approach.
Image Reference – Canva