How to Change the WordPress Site Publish Date Times?

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How to Change the Publish Date Multiple Times in WordPress Site
How to Change the Publish Date Multiple Times in WordPress Site
  • Do you maintain a WordPress site that features timeless information?
  • Are you familiar with Google’s algorithm for determining freshness?

According to the notification posted on Google’s official site, the adjustment affected around 35 percent of search searches and had a noticeable impact on between six and ten percent of search queries. There is a comprehensive guide on the freshness WordPress algorithm update that can be found on search engine land, and it is recommended that you read it at least once.

what exactly is it that we want to accomplish here?

The Published date and the Modified date time stamp are the two functions associated with timestamps in WordPress articles.

You could choose to display both of them, depending on the topic of your website, or just one of them.

Because I spent a significant amount of time upgrading older content and making sure it was up to date, the only time stamps displayed on Alive Techno are the most recent ones. Increasing the relevance of older material and keeping the time stamp accurate can frequently result in increased traffic from search engines. (Thanks to the modification that was made to the freshness algorithm.)

Significantly if you have posts centered around offers and discounts, upgrading the time stamp will help you obtain more hits from Google SERP. The revised time stamp is displayed on the search engine results page.

Show Time Date Google SERP

In this particular instance, everything is completed by hand; however, we now can automatically update the time stamp of postings that fall under specific categories.

Plugin for WordPress called Bulk Post Update Date:

Bulk post update date WordPress plugin is an Ingenious WordPress Plugin that allows you to adjust the timestamp of WordPress posts that have already been published.

The plugin’s creator suggests using the modified date option rather than the Published date function since it is friendlier to search engines. And I am in complete agreement with him. However, a significant number of internet users recommend that this function be used with caution because it can potentially reduce traffic. It may be able to assist you in automatically updating the time stamp of:

Ingenious WordPress plugin

On the other hand, this plugin could be helpful for some websites, such as ones that haven’t been updated in a while yet still contain evergreen content.

Where can I find the time that is now shown in WordPress?

Use the date-time function to obtain the current time as an object and the timezone from the settings in the WordPress administrative area (WordPress.org code reference). Using the PHP DateTimeZone object in conjunction with the wp date() function is the recommended practice when dealing with the timezone offset (WordPress.org code reference)

The plugin is uncomplicated, available at no cost, and straightforward. You will see the following setup screen once you have navigated to WordPress settings > Bulk post update date once the plugin has been successfully installed (the link to the plugin’s installation page is provided here).

The plugin’s creator suggests using the modified date option rather than the Published date function since it is friendlier to search engines. And I am in complete agreement with him. However, a significant number of internet users recommend that this function be used with caution because it can potentially reduce traffic.

On the other hand, this plugin could be helpful for some websites, such as ones that haven’t been updated in a while yet still contain evergreen content.

The plugin is uncomplicated, available at no cost, and straightforward. You will see the following setup screen once you have navigated to WordPress settings > Bulk post update date once the plugin has been successfully installed (the link to the plugin’s installation page is provided here).